• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • About
  • Events
  • Impact
  • Apply
  • Member Login
  • Home
  • About
  • Events
  • Impact
  • Apply
  • Member Login

Maverick1000

Growth, Impact, Happiness

Archives

  • February 2020
  • December 2016
  • August 2016
  • February 2016
  • December 2015
  • November 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • January 2015
  • October 2014
  • July 2014
  • June 2014
  • May 2014
  • March 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • February 2012
  • January 2012
  • December 2011
  • October 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Home » News » May Maverick Musings

May Maverick Musings

May 29, 2011 by Yanik

A few weeks ago, I spent spring break with a group of great kids from the first-ever NFTE Ignite program. NFTE stands for “National Federation for Teaching Entrepreneurship.” It’s a non-profit that works with high school students in under-served communities, providing business classes and mentorship. I’ve gone into a school to give a guest lecture in the past, but this was a more engaged program for most of a week.

20 high school kids from NFTE gave up their spring breaks to join this specialized program, where they could with entrepreneurs who have a challenge. Their role was to act as consultants and provide recommendations and feedback.

I went in with the challenge of building out our Maverick1Million.org platform. This is the one-sheeter they received:

I was looking for their help on what should be inside the platform (did the items I had highlighted seem like compelling draws?), how to make it go viral, and also how we to build the platform in a very lean way. Here’s me and the winning team: Sabera Syeed, Autumn Fletcher, Ivonne Alba and Dion Wheeler:

Sabera Syeed, Autumn Fletcher, Ivonne Alba and Dion Wheeler — the winning NFTE Ignite team!

I got a lot of good ideas from the team, including having a board of young entrepreneurs as advisers; and even incorporating a “Meetup.com” element of Maverick Business Adventures for the young entrepreneurs. That was a big one beyond the online learning, incubator, etc. I’m really looking forward to getting this project back on track after a false start last year.

If you’d like to volunteer your talents or time to Maverick1Million.org, please let us know.

Just shoot an email to: yanik@maverickbusinessinsider.com with how you want to contribute.

 

 

Switching subjects…

Blah…Blah…Blah (It’s all just meaningless words, right?)

Perhaps you remember the famous quote by William Shakespeare: “What’s in a name? That which we call a rose by any other name would smell as sweet.”

With all respect to Willy the poet: I don’t think so! As a copywriter, I know different words can have a profound impact on results. Seriously. There have been multiple tests where changing a single word in a headline (or a Google AdWord) has seen a tremendous difference. There’s a reason I carefully consider different words for the different impacts they’ll have.

A couple marketing examples:

“Investment” vs “Your cost” when talking about price of an item. Nobody wants to hear “cost” — but they’re willing to invest.

“Discover” vs “Learn.” If you are selling any sort of information, it’s often the kiss of death to talk about “learning.” People prefer discovering, which sounds more like they’re stumbling on something without as much hard work.

One of the most interesting books I read on this was written by Dr. Frank Luntz, a political pollster, who helped craft compelling messages the American public would want to hear. He’s the person responsible for turning “estate tax” into the more emotionally charged “death tax” — and re-framing the derisive “drilling for oil” into “exploring for energy.” There’s no doubt about it: words make a significant difference; and I think most people are lazy when using words in their own business.

When I do critiques for people selling e-books, I’m frequently chiding them to rename their books something else. Anything from”‘resource” to “tool kit” to “step-by-step system” has much more value than an e-book. With an e-book, people already have a basic premise of what it might cost. With a “resource” or “tool,” the value/cost basis is left up to the compelling copy.

Bernadette Doyle, one of Underground® 7’s breakout speakers and former Millionaire MasterMind member, really understood this. Lots of people are running teleseminars these days — so instead of going down the normal path, Bernadette called her teleseminar a “Master Class.”I love it! This implies so much more value than a regular teleseminar.

By creating your own specialized vocabulary, you have the ability to define the term and own it.

Ever heard of a “Real Estate Artist”? Probably not. That’s my friend Frank McKinney (www.Frank-McKinney.com). Here’s an excerpt from part of his bio (the bolding is mine):

Each of the estate homes Frank creates is a one-of-a-kind work of art, infused with vivid imagination and designed on a canvas of sun-drenched Atlantic ocean (just look at the videos and photos on the preceding Acqua Liana link!).

Accordingly, Frank McKinney is now known around the globe as a Real Estate “Artist,” and the creative force behind some of the world’s finest and most magnificent mansions ever built.  Prior to the sale of his new multi-million dollar “Acqua Liana” mansion, he had sold, with an asking price of $50 Million, the largest and most expensive spec home ever created, containing 72 rooms, 32,000 square feet, 12 bedrooms, 18 baths, and a 14 car garage.

Since his first $2.2 million oceanfront spec home in 1992, Frank McKinney has created and sold 38 oceanfront properties with an average selling price over $14 million. In addition to his real estate artistry, Frank McKinney has now become a 5-time International Bestselling Author, and is focusing more attention on his books and writing.

Frank builds these amazing multi-million dollar homes on spec. Instead of just allowing others to label him, he’s given himself the title of “Real Estate Artist.” This has much more implied meaning and value than simply being an “ultra luxury home builder,” right? And it’s something that sets him apart from others, even on this elite stage.

Looking for a DJ for a party? Well you probably won’t find “regular” DJs calling themselves “musical stylists’ like Girl on Wax. Once again, this implies a level of sophistication (and expense) that is head and shoulders above a regular music DJ.

Hopefully you’re getting the idea of why I’m so high on unique and compelling verbiage. Why let others pigeonhole into a category that already exists, when with your own unique language or title, you can own that spot?

Another area to consider creating your own unique language in is job titles.

With Maverick, we have different titles like “Community Commando” or our newest team member, Aydika Jack James, is called our “Maverick Communications Samurai” (this is also a nod to her Japanese heritage). Interesting titles give your company a certain unique culture and fun aspect to it.

And now, the Big Question:

So where are we hanging out and brainstorming next?

I’m incredibly excited about a few upcoming experiences, adventures and new learning concepts we’re putting on, and I certainly hope to see you.

The first full Maverick family opportunity!

This 4th of July weekend, we’re having our first-ever Maverick family entrepreneurship event in Park City, Utah. We’ll have real-life business sessions for children ages 6-23, plus sessions designed for you—successful Maverick parents—giving you powerful tools to raise kids who could easily fall into “the entitlement trap.”

Throughout the event, the young entrepreneurs will run actual businesses and compete for fun prizes based on who sells the most.

This experience is only $1,995 for a family of two. (You’d spend more going to Disney World!) More details at: www.MaverickBusinessAdventures.com/family

 

More miles this year than ever before!

 

Coming up this October 18 – 23, 2011, we’re heading back to Baja for our 4th time! This trip is what started Maverick Business Adventures, and it’s still one of our favorites. There are more miles than ever this year — so you must there. To get all the details and sign-up, go to: www.MaverickBusinessAdventures.com/experiences/bajaoff

 

 

 

Included for all current M1000 members — RSVP Now!

 

Finally, for another first-ever, we’re holding the new annual Maverick M3 Summit, December 8-9 in Miami, Florida. This event is open for all current Maverick1000 members at no cost. We’re hoping it’ll be the largest gathering of Mavericks ever in one spot…. and you know what happens when Maverick members get together – lots of mayhem! (Plus great ideas, business opportunities and connections.)

Check out what we have in store for you and RSVP right away: www.Maverick1000.com/m3summit

 

Hope to see you there!
—Yanik

Filed Under: From Yanik... Tagged With: 4th of July, Baja, entrepreneurship, events, Family, M3 Summit, NFTE

Primary Sidebar

Recent Posts

  • Maverick Year in Review and IMPACT Report 2019
  • Yanik’s December 2016 Maverick Musings
  • Yanik’s July 2016 Maverick Musings
  • March 2016 IMPACT Update
  • 3X Retreat: San Diego Video and Photos

Categories

  • Cool Tips & Tricks
  • Event Recaps
  • Exclusive Invites
  • From Andrew…
  • From Yanik…
  • M1000 Meet-Ups
  • Maverick IMPACT
  • Maverick Milestones
  • Maverick Perks & Benefits
  • Member Spotlight
  • NEW Member Bios
  • News

Tags

2013 Adam Summers andrew Anil Gupta Awareness benefits bobby macdonald Caring House Foundation dangerous dinner Digital Talent Agents doug doebler Dreams For Kids frank mckinney Greatness haiti jamaica Jim Spano Jonathan Pototschnik Kenneth Stracuzzi kim jacobson M3 Summit Manbake LLC Matthew Gordon Maverick Haiti Trip Maverick IMPACT Maverick member referral contest maverick Startups multiplier National Federation of the Blind necker island new york Opportunity Village raul villacis Richard Branson Singularity University Steve Young Swaziland Relief Telnyx UG7 USA Today William Lee will lee Yanik Yanik Silver young entrepreneurs

READY TO MULTIPLY YOUR
BUSINESS, LIFE AND IMPACT?

APPLY NOW

Maverick DNA

M - I am a Multiplier

A - I am Abundance Minded

V - I am a Visionary

E - I am Extraordinary

R - I Re-imagine, Re-invent and Re-Create

I - I am Impactful

C - I am a Connector, Catalyst and Co-Creator

K - Kiss Kiss, Bang Bang

CONNECT

contact@maverickdna.com

240-744-0165

DISCLAIMER

Phone: 240-744-0165 Fax 240-238-9862
Copyright . All Rights Reserved. Privacy Policy.

Designed By

Copyright © 2025 · Maverick1000 on Genesis Framework · WordPress · Log in

 

START YOUR APPLICATION




Or if you have a special invite code? Enter it here: